Marketers and retailers are beginning their preparation for the critically-important Christmas shopping season 2012, and this year, good planning is more important than ever. New research by Unity Marketingshows that the 2012 gifter will be checking price tags and buying more practical gifts than in the past, a reflection of feelings about the U.S. and global economy. “In previous years, the gifting market has been dominated by a personality we call the ‘Last Minute Gifter,’ a person ...